« June 2011 | Main | August 2011 »

Mapping Baltimore’s news ecosystem

As the NewsTrust Baltimore pilot winds down at the end of July 2011, we are publishing a series of reports about our local news experiment. For the past six months, we have provided a free online service to help local residents find good journalism about their city -- and become more discerning news consumers in the process, thanks to the support of the Open Society Foundations.

In this report by staff writer/researcher Andrew Hazlett and NewsTrust founder Fabrice Florin, we’ll share what we have learned about Baltimore's news ecosystem. See also our other reports to date on our blog: our editorial report, educational and community report, survey results and first pilot statistics.

 

How are the news media covering public issues in Baltimore? Are local citizens getting the quality journalism they need to make informed decisions about their lives and government? These were some of the key questions we wanted to address during our six-month NewsTrust Baltimore pilot.

In this report, we will share some general findings about Baltimore’s news ecosystem and provide some details about some of the most interesting news sources we reviewed as a community. Our report is based on more than 3,200 reviews of local news stories and opinions during our pilot. The NewsTrust Baltimore site now features a large compilation of qualitative and quantitative data about the local news media, gathered by our staff and hundreds of community members and students. Through the numerical ratings and written observations of local citizens and journalists, we can now map some of the key players in the city’s news ecosystem, with a first look at the perceived quality of their journalism over the past six months.

 

How Baltimore news happens now

In January 2010, the Pew Research Center’s Project for Excellence in Journalism published a report entitled "How News Happens." Focusing on a single week in the city of Baltimore, researchers traced several key news storylines as reported in traditional and new media sources. Tightly focused on original reporting of public affairs issues, the study found that newspapers created the vast majority of important news.

The report received a lot of attention when published. As discussed in the New York Times and within journalism circles, the study affirmed the central role of "legacy" print outlets, especially the Baltimore Sun, in generating original reporting that drives all news consumption.

Some took issue with the report’s definition of what qualified as a legitimate news source. At the time the Pew study was released, journalism scholar Jeff Jarvis argued it was a helpful snapshot of a moment in time but did not capture the emerging role of amateur and independent news sources.

Two years after the Pew study’s data was collected, NewsTrust Baltimore now offers new information on how that ecosystem has evolved. Our project is not directly comparable to the Pew study, but it does provide a detailed record of Baltimore news coverage over about six months.

What has changed in the last two years? Our findings reveal a rich, diverse and growing ecosystem of both mainstream and independent news sources in Baltimore.

Where the Pew study focused on a handful of news stories during one week, our project reviewed thousands of individual stories from 120 news sources across a six-month period. While the Pew study included only 10 blogs and online sources that met their criteria, we found newsworthy material from 68 local blogs and online sources, including both professional and amateur operations. We also discovered new or previously unknown sources throughout the life of the project, with informative news stories and insightful commentary from the edges of a rapidly changing news ecosystem. During the six months of this project, we saw some news sources go dark, others come back to life, and new entrants, such as Baltimore Fishbowl, make a splash.

Our observations confirm that Baltimore’s news ecosystem continues to be heavily influenced by The Sun and a few other mainstream news outlets. However, we also found a growing independent journalism scene filled with innovative players, with 70 independent sources representing 37 percent of our story reviews. Across this variety of media, we reviewed quality news and analysis from both independent and mainstream sources, many of which received high ratings regardless of their ownership or size. These diverse journalistic groups complement each other to offer Baltimore citizens a much broader spectrum of factual reporting and insights than we had anticipated when we started this project.

This graphic chart of our top-rated news sources helps visualize some of the key players that stood out for us in the Baltimore ecosystem.

Top10BaltimoreNewsSourcesGraph-0719-600wx408h

Sources are shown as bubbles on this chart, where they are scattered vertically by quality (average story rating) and horizontally by activity (number of stories listed), with bubble size based on number of story reviews. Note that this chart only features sources that had at least 50 stories listed on our site and 35 or more reviews, to insure that their ratings were based on a sufficient body of work. These ratings, calculated on a 5-point scale, are based on story reviews by our staff and "trusted members" (50 reviewers who demonstrated high news literacy skills, earning a member level of 3 or more) -- instead of overall ratings from all community members (many of whom were students who were just learning these skills).

Here's a more detailed listing of our top 20 news sources that met our above criteria, ranked by rating, and showing their number of stories and reviews, using the same data set from Jan. 31 to July 15, 2011.

TopBaltimoreSourcesByRating-360x355

While these charts are based on subjective evaluations over a limited time period and cannot be viewed as definitive quality measurements, they do reflect a general consensus among our trusted members about which sources they found to be informative and credible over the course of our six-month pilot.

We are also encouraged by the fact that four out of ten of the top-rated sources on our bubble chart were independent publications (shown in green), which we view as a positive development for the Baltimore news ecosystem.

The pie chart below shows how Baltimore sources broke down between independent and mainstream publications, with a third of the content coming from independent sources, based on the number of stories listed for review on the NewsTrust Baltimore site.  

BaltimoreSourceOwnership-450x278
 

And here's how the same story data set can be broken down by media type. Again, we note a wide range of diverse media types, particularly online, to complement the steady output from such newspapers as The Sun, The Post, City Paper and The Daily Record.

BaltimoreSourcesByMedium-450x280  

For more information on how local news sources in various media contributed to the overall news coverage, read our earlier report on the NewsTrust Baltimore blog, where we offered general observations and specific examples of interesting work in print and wire services, television, radio, and online sources.

By necessity, NewsTrust focuses on content that is readily available online. Unfortunately, this excludes a number of broadcast and print-only sources, as well as outlets that restrict access to paying subscribers. Our mission is to help people find good journalism online, so we can only review stories that the public can view on the Internet. This constraint may also exclude under-resourced newsrooms and small neighborhood papers, but readily shared online content is not just a convenience for NewsTrust editors -- it should be an important goal for any entity that works to inform the public.

 

Featured Baltimore news sources

To complement our overview of Baltimore’s news ecosystem, we feature below brief descriptions of some of the most interesting and representative news sources we reviewed during our pilot, along with links to their source profiles on our site. We selected a handful of major players and some unusual outlets that operate in various corners and niches of the city’s news and information ecology. We like to think of this short list as a "core sample" of the diverse media and styles that compose Baltimore’s news environment. For a complete list of sources we have found, we encourage you to explore our source listings -- and you can even rate these sources here, all on one page. Our many issue-focused News Hunts also provide rich detail on more of the sources that our community evaluated in the course of the project. 


The Baltimore Sun

Baltimore’s news "solar system" typically revolves around The Sun, its newspaper of record. Like many newspapers in recent years, The Sun has weathered a revolution in how people consume information, an unprecedented economic crisis and ownership changes. Despite some dire predictions, The Sun has proven flexible and adaptive as the media landscape has changed around it. In the course of our project, no other source came close in number to the 1,171 Sun stories reviewed by the NewsTrust Baltimore community (out of 1,471 Sun stories listed on our site). The Sun excels in coverage of Baltimore’s government at the local and state level and Maryland’s delegation in Washington. No other news source was as comprehensive, in our observations.

NewsTrust Baltimore community members were particularly interested in reading and reviewing the work of Sun reporters Justin Fenton, Michael Dresser, Julie Bykowicz, Julie Scharper and Annie Linskey. These journalists cover crime, transportation and politics at the city and state levels. These are the same topics on which NewsTrust community members have sought out The Sun’s expertise.

We have found The Sun to be an excellent source of both in-depth news and up-to-the moment breaking stories. The online presence of the newspaper is timely and interactive. Blogs maintained by columnists and reporters complement news stories with analysis, context, and (when moderated) a forum for civil public debate.

Here are some notable stats we collected in our evaluation of The Sun, as shown on its source profile on our pilot site:

Overall Rating: 3.8*.
Number of Stories Reviewed: 1,171.
Highly rated for: Facts, Fairness, Accuracy, Information and Relevance. 
Topics covered: Politics, Business, Living, Education, Crime, Sci/Tech, Maryland General Assembly, Health.
Most reviewed authors: Justin Fenton, Michael Dresser, Julie Scharper. 

* All source ratings in this report are on a scale of 1 to 5 and based on a weighted average of story reviews by trusted members, rather than all reviews by community members, for reasons outlined above. As a result, these ratings may vary from the community-wide ratings shown on our public site. 


The Daily Record

The Maryland Daily Record is a statewide business and legal newspaper, published six times a week. The paper reports on commerce, finance, law, business, construction and real estate, with a focus on Baltimore City and Baltimore County.

During the NewsTrust Baltimore experiment, The Daily Record contributed a great deal of enterprising reporting. The launch of our project coincided with a widely-cited investigative series that highlighted problems and setbacks in a massive development project around Johns Hopkins Hospital. The stories generated a City Council hearing and numerous substantial comments from our community. In addition to specialized business news, The Daily Record has established expertise and relevance well outside its niche market.

Overall Rating: 3.7.
Number of Stories Reviewed: 161.
Highly rated for: Facts, Accuracy, Relevance, Transparency. 
Topics covered: Business, Politics, Law, Development, Courts. 
Most reviewed authors: Rachel Bernstein, Nicholas Sohr, Melody Simmons.


City Paper

The Baltimore City Paper dedicated itself in 1977 to provide an alternative source of news and opinions on local politics, communities, culture and the arts in the Baltimore metropolitan area.

While it remains proudly alternative, it has also become something of an institution in Baltimore. Our community members rated the City Paper highly for its blend of lifestyle news and accountability journalism. That combination may be one reason for the paper’s longevity and continued relevance. As an illustration, NewsTrust reviewers praised City Paper stories on subjects ranging from the city’s Environmental Control Board to internet-enabled amateur ornithology

Anna Ditkoff’s Murder Ink column has ensured that homicide victims receive more dignity than is possible in scant police blotter reports.

Overall Rating: 3.7.
Number of Stories Reviewed: 150.
Highly rated for: Facts, Accuracy, Relevance, and Transparency.
Topics covered: Politics, Living, Business, Crime, Culture.
Most reviewed authors: Edward Ericson Jr., Van Smith, Anna Ditkoff.


Urbanite

Publishing a host of stories about innovative people and projects in Baltimore, Urbanite magazine engages in a very direct form of civic journalism. In addition to food, arts and lifestyle reporting and criticism, the magazine has sponsored competitions and exhibitions that encourage creative solutions to urban problems. In addition to a freely distributed print monthly, Urbanite has developed a robust online presence and a new project called The Great Baltimore Check-in -- an interesting integration of social media, location-based services, serious issues and recreation.

Overall Rating: 3.9.
Number of Stories Reviewed: 138.
Highly rated for: Sourcing, Style, Accuracy, Context, Relevance. 
Topics covered: Living, Politics, Business, Culture, Arts, Sci/Tech, Food. 
Top authors: Greg Hanscom, Cara Ober, Michael Corbin.


WBAL-TV

WBAL-TV is the NBC-affiliated television station in Baltimore. It is one of the flagship stations of the Hearst Corporation, which also owns sister radio stations WBAL and WIYY.

Among Baltimore television stations, the NewsTrust community had particularly strong praise for WBAL-TV. Our editors and community members were drawn to the station’s approach to the news. Strong investigative work by Jayne Miller and other reporters is one distinctive quality of WBAL-TV’s work. Its sister station, WBAL Radio, was also rated highly for its coverage of local issues by NewsTrust members.

Overall Rating: 3.5.
Number of Stories Reviewed: 49.
Highly rated for: Facts, Fairness, Enterprise, Relevance. 
Topics covered: Politics, Baltimore City, Business, Crime, Living, Youth.
Most reviewed authors: Jayne Miller, Sheldon Dutes, Barry Simms.


WYPR

WYPR is the local NPR affiliate, serving the metropolitan Baltimore area and Maryland with a goal to provide radio programs of intellectual integrity and cultural merit that aim to strengthen the communities it serves.

WYPR spurred the most reviews on NewsTrust Baltimore from among Baltimore’s radio stations. WYPR has reserved a large portion of its airtime for local news and analysis. From in-depth cultural coverage to daily interviews with newsmakers, it seems fitting that our community ranked WYPR especially high on the "originality" and "insights" scales.

Though it can be difficult for broadcast-oriented outlets to extend their work onto online platforms, WYPR has done an admirable job of enhancing their radio journalism with podcast versions and additional material.

Overall Rating: 3.7.
Number of Stories Reviewed: 113. 
Highly rated for: Facts, Originality, Information, Insights. 
Topics covered: Politics, Living, Business, Health, Sci/Tech, Arts.
Most reviewed authors: Sheilah Kast, Stephanie Hughes, Tom Hall.

 

Baltimore Brew

The Baltimore Brew is a daily online journal featuring independent reporting and informed commentary about greater Baltimore. Founded by Fern Shen, a former Washington Post reporter, the Brew has proven to be a strong source of original reporting and opinion writing on several beats. The Brew has published many news-hunting scoops and informed analysis. By pursuing several stories on an ongoing basis, the Brew has developed authority on such topics as urban bicycling, the Sparrow’s Point steel mill, and downtown development projects. Despite its modest resources, the Brew is an enduring example of quality work outside the institutional frameworks of traditional journalism.

Overall Rating: 3.73.
Number of Stories Reviewed: 274. 
Highly rated for Relevance, Originality, Insight, Accuracy, Information. 
Topics covered: Politics, Business, Living, Transportation, Education, Sci/Tech, Industry, Development
Most reviewed authors: Fern Shen, Mark Reutter, Gerald Neily.

 

Other noteworthy sources

The prolific and highly-rated sources we featured above were staples of Baltimore’s news diet during our study period. But there were many other quality sources that added flavor, variety and some other essential ingredients. 

* The Afro (formerly The Afro-American Newspaper) is rooted in a rich history dating back to the 19th century. The Afro was highly rated for the information it conveyed and the relevance of its reporting on the black community. It is published from a point of view and cultural context that is underrepresented in Baltimore’s media landscape.

* Baltimore magazine has been published for more than a century and, in addition to stories boosting the local dining and cultural scenes, it provided quality journalism on a number of public issues, as well as in-depth profiles of intriguing individuals.

* AOL’s Patch network of hyperlocal news websites has extended into Baltimore and its suburbs. Patch sites regularly broke stories in the region and covered local community issues particularly well. For example, the Towson Patch was one of our most highly rated sources. The daily churn of neighborhood news stories and event listings proved valuable, but there were also investigative pieces like this one which questioned the authenticity of "grassroots" efforts to push for more speed cameras in Baltimore County.

* The Washington Post does not actively cover Baltimore, but it provided quality news and analysis about Maryland politics, earning a consistently high rating from our reviewers.

* The Maryland Reporter, a nonprofit news operation, provided close coverage of local and statewide politics, producing "wonky" watchdog coverage and a number of stories that no other outlets covered.

* Center Maryland, a nonprofit online news aggregator, added depth, detail and texture to our understanding of the state legislative session in Annapolis and helped us find many quality news stories about local politics which we might otherwise have missed.

* Investigative Voice is an adventurous and energetic source of reporting on crime and politics in Baltimore. While it had a relatively low rating on NewsTrust Baltimore, its reporters and editors worked to break stories on the police and corruption beats.

* Bmore Media reports weekly on social and business innovation in Baltimore and has developed into a formidable source several years after a somewhat rocky start in the city.

 

The Baltimore blogosphere

In contrast to the Pew study of Baltimore’s news scene, we found a plethora of blogs and other online sources generating news and opinion. Some published only occasionally, others more regularly, but all added something to the conversation. The many voices conversing in the city’s blogosphere include community organizations, impassioned advocates, nonprofit policy groups and private individuals. 

* Adam Meister, who blogs about Baltimore city politics on the Examiner and Charm City Current, did some digging into property records and broke a story that travelled up the media food chain to the point that a City Council member filed a lawsuit against him.

Unsung Baltimore is an example of a personal blog that also covers events and reports news. Written by Kevin Griffin Moreno, a local nonprofit staffer and active NewsTrust Baltimore member, the blog contains personal reflections, and, from time to time, reporting on events in the city. His post "Walbrook Film Project Teaches Students About More Than Holding a Camera" is an example of the real journalistic value that can emerge from a personal blog. 

* The Baltimore Slumlord Watch blog falls outside a lot of our usual categories and measures. It is an anonymous, single-minded blog repeating a steady drumbeat of attention on one issue plaguing Baltimore: neglected properties that degrade the physical and economic landscape of the city, as well as the living conditions of tenants and neighbors. As evidenced by this interview with The Baltimore Sun’s Jamie Smith Hopkins and some recognition from City Paper, the blog has made an impact on a major civic concern. This post on a particularly egregious case of landlord neglect is an example of this blog’s striking work: "Breaking a Rule."

* Audacious Ideas is a blog "created to stimulate ideas and discussion about solutions to difficult problems in Baltimore." It features insightful opinions about important local issues from a variety of community leaders and innovators in Baltimore. Disclosure: this blog is published by the Open Society Institute - Baltimore; its parent organization, Open Society Foundations, funded the NewsTrust Baltimore experiment.

 

Tweets, updates, streams and flows

During the NewsTrust Baltimore pilot, we have also seen local journalism that does not fit easily into traditional notions of the news media. Increasingly, news gathering and reporting can fall outside the form of an article composed of text for publication on paper or on a static website. We have certainly seen examples of professional reporters — notably The Baltimore Sun’s Justin Fenton and Julie Scharper — using Twitter in innovative ways. Staffers at The Sun also used the Storify service to curate and collect Twitter and Facebook posts from public figures and citizens reacting to the death of former Baltimore Mayor and Maryland Gov. William Donald Schaefer.

Email newsletters and discussion lists, often keyed to particular neighborhoods, are also an important news source for some Baltimoreans. The Downtown Baltimore Family Alliance blog lists seven active neighborhood listservs that focus on city parenting.

Within Facebook’s "walled garden," individuals and organizations make announcements and report new information. Communities coalesce around shared interests to share news and perspectives (see, for example, the active Baltimore Tech group).

Baltimore has even become home to a local variation on the web-enabled anonymous-leaking trend in BaltiLeaks. Baltimore Government Watch was also created in the same vein, though quickly shut down.

 

Conclusion

In the course of half a year, we have had an opportunity to immerse ourselves in the Baltimore news ecosystem. We have been impressed by the overall quality and diversity of the local news landscape. We have seen vital and innovative work by media organizations founded before the Civil War, as well as important news-breaking by amateur bloggers. Our tools helped surface and spotlight quality journalism from many sources in many media -- both mainstream and independent. Even in a time of transition, Baltimore's journalists are providing vital information to area residents.

As Clay Shirky has written about the news media, the local news scene is in a state of flux with more than a little creative chaos. But patterns are emerging. As news startups and impassioned individuals become more rigorous and as traditional news organizations become more open and responsive to the public, there is a growing opportunity for collaboration across the local journalistic community. The energy and reach of amateurs can combine effectively with the expertise, contacts and judgment of professionals. Enabled by social technology, including tools we use at NewsTrust, we are beginning to see deeper connections among all those who seek trustworthy information about their communities. In "Links that Bind Us" — a summer 2011 report from the Nieman Foundation for Journalism at Harvard University — many scholars and analysts explored this networked future of the news. We have witnessed, online and in person, ample evidence of the importance of community and collaboration in building a healthy news ecosystem. 

A local nickname for Baltimore is "Smalltimore," a reference to the city’s tight-knit communities and the first-name basis of many social relationships. In reality, many divides and differences remain. A major achievement of NewsTrust Baltimore has been through our formal partnerships and informal connections with the many individuals and organizations contributing to the local news ecosystem. At our social events and on our website, the people producing quality journalism in Baltimore found a "clean, well-lighted place" where they could meet and exchange ideas with each other and the public. We believe that NewsTrust Baltimore has in effect catalyzed the same community we were invited to study.

As a result, personal bonds were formed between independent and mainstream journalists that might not have developed otherwise, and we are grateful to the local journalism community for participating in this project and for making us feel welcome in their midst. Our experience was itself evidence of Baltimore journalists' openness to experimentation and innovation.

New sources and new journalistic practices are emerging to feed citizens’ information needs. The media landscape is changing rapidly, and news organizations are adapting and transforming as well. Like the 2009 Pew study, our experiment may be capturing moments of transition. Overall, we see substantial progress in legacy media and new independent sources of local news, which encourages us to be optimistic about the future of journalism in Baltimore.

-- By Andrew Hazlett, writer/researcher, NewsTrust Baltimore; and Fabrice Florin, NewsTrust founder 

Share/Save/Bookmark

A new direction for NewsTrust

Little-Man-Big-Wheels-Tools-154x100 NewsTrust will be taking a new direction this month, to adapt in a rapidly changing news media landscape.

To fulfill our mission more effectively, we will pivot our nonprofit organization from a standalone news curation site to a consultancy that will serve the needs of larger partners and help their communities become better informed about important public issues.

Our initial focus will be on fact-checking services to expose misinformation in the public debate. To that end, we have partnered with the Center for Public Integrity and Craig Newmark to develop Truthsquad.com for the 2012 U.S. elections. We created this pro-am fact-checking service last year to help citizens and journalists work together to separate fact from fiction. Read more on our Truthsquad pilot site.

News sharing on the web is now primarily taking place on large social networks, such as Facebook and Twitter, reducing the need for curated news sites like NewsTrust.net. As a result, our site traffic has decreased in recent months and we no longer have funding to pay for our daily news curation service, which we have offered for the past five years with support from foundations and private donors.

Instead, we see an emerging need for quality fact-checking services and collaborative evaluation tools, which we think we can effectively provide by extending our innovative social media platform to serve partner communities on their sites. We will also explore partnerships that enable us to provide news literacy and civic engagement services through consumer and educational channels.

This new strategy supports our overall mission to help people find good journalism and credible information online, but it does so more effectively, by shifting our focus to services that can be sustained over time, in collaboration with our partners.

We reached this decision through extensive deliberations over the past six months with our board of directors, our staff, advisors, hosts, partners, funders and other members of our community. Most people we spoke to agree that this is a logical development for NewsTrust -- and we all look forward to our next steps together on this new course. 

What will change on NewsTrust?

At the end of this week, on Friday, July 15, we will discontinue our daily news curation service on NewsTrust.net. The home page of our website will promote partner activities and reports, instead of a daily featured news story. We will still provide news listings below the fold on our home page, as well as on other pages on our site, and NewsTrust members will be able to post and review stories on these pages. But these listings will no longer be moderated or curated by our staff on a daily basis -- and we will no longer send daily newsletters, since we cannot guarantee their quality without staff curation.

Our last daily email newsletter will go out this Friday. We will continue to offer our weekly newsletters for the next few months, highlighting some of the most trusted news stories of the week, according to our reviewers. These newsletters will be curated by a NewsTrust staff member, to insure a quality news listing. If you now subscribe to our daily newsletter, you will automatically receive these weekly newsletters every Wednesday at 4 p.m. Eastern time (1 p.m. Pacific), starting next week.  

If getting daily emails from us is important to you, you can subscribe to our daily MyNews email, which provides a personalized listing of news stories based on your interests every morning at 6 a.m. Eastern time (3 a.m. Pacific). This automated service is available at no charge to all NewsTrust members, and only takes a minute to set up on your MyNews page (if you're not yet a member, read more about MyNews here). Of course, you can change any of your email subscriptions on our Email Newsletters page, once you are logged in.

If you are a member of NewsTrust Baltimore, check our separate blog post to see how these changes will affect your local service. Daily curation on this local news pilot in Baltimore will end on July 31, and all local email newsletters will discontinue at that time.

We will also make a few more changes in coming weeks, to make sure that our crowdsourced news listings serve the best interests of our community. For example, stories that have been rated highly by trusted members will be featured more prominently. And NewsTrust members will only be able to post up to five stories per day, to prevent any individual from flooding the site with content that others may not find as useful. If you have any feedback or questions about any of these changes, please contact us at feedback-at-newstrust.net.

Make a donation

If you value our work at NewsTrust, we invite you to make a donation today to support our cause in this time of need.

Personal donations from supporters like you are more critical than ever before, as our foundation grants have declined in recent years.

Please help NewsTrust continue to serve its civic mission. Your contribution will support free public services such as our educational programs in colleges and high schools, fact-checking services, quality review forms, literacy guides, weekly email newsletters, news widgets and RSS feeds -- and more great ways to help people get better informed.

Your donation is tax-deductible as a charitable contribution. NewsTrust Communications is a 501(c)(3) nonprofit public benefit corporation (Tax ID: 32-0251525). For more information about NewsTrust, check our profile on GuideStar, which includes our financial reports. Or email us at donations-at-newstrust-dot-net with any questions about contributing to NewsTrust.

Please make a donation now, to help us make a smooth transition during this critical time.

Thanks for your understanding. We're deeply grateful for all that you and other community members have done to support NewsTrust over the years!

 

Fabrice Florin
Executive Director and Founder
NewsTrust Communications

Share/Save/Bookmark

Editorial report: Finding good journalism in Baltimore

This blog post about our NewsTrust Baltimore local news experiment was written by NewsTrust Baltimore editor Mary Hartney and originally published on our Baltimore blog on July 6, 2011. It is republished here for the benefit of our national community.


As the NewsTrust Baltimore pilot winds down at the end of July, we are preparing a series of reports about our local news experiment. For the past five months, we have provided a free online service to help local residents find good journalism about their city -- and become more discerning news consumers in the process. 

In this report, we’ll take a look at the site’s editorial operations and activities, as well as media partnerships. We’ll also make recommendations for future local news sites. Find our first two installments of these reports here and here

 

How we edit the site

NewsTrust Baltimore was edited by a team of three local staff members: Mary Hartney, local editor; Gin Ferrara, community manager; and Andrew Hazlett, writer/researcher. Community hosts and partners were also invited to lead editorial activities, such as news hunts, as described below. Other contributors to our editorial operations were two national staff members: Jon Mitchell, managing editor, and Fabrice Florin, executive director. 

5531290884_b2534df7bb_m Throughout the pilot, NewsTrust Baltimore was updated with dozens of new stories every day, including weekends and holidays. We posted stories we found newsworthy, from a wide range of sources, by looking at NewsTrust feeds, personal RSS readers, local social media, and the websites of local news organizations. 

The NewsTrust Baltimore home page had seven feature spots at the top of the page, three of which were for an editor’s picks – a large feature spot, with a photo, at the top of the page, as well as one news and one opinion piece in the six-story grid. Our goal was to refresh these picks and the overall home page by about 9 each weekday morning, as our traffic would spike around 10 a.m. On weekends, we aimed to update the site by 11 a.m.

Featured picks were selected with a goal of showcasing a diversity of sources, topics and media types. The main featured story was most often a news story, but opinion pieces were occasionally highlighted. Photo thumbnails were picked from the news organizations whose work we featured, or from sites like Flickr, using a Creative Commons license.

Editors were also responsible for preparing and sending a daily email newsletter to a few hundred email subscribers. This originally went out at noon Eastern time, and it was later changed to 2 p.m. to feature more community reviews from the day. Because of this newsletter, we also saw traffic spike at 2 p.m. on weekdays, as people clicked through to the site from the email. The top of the newsletter featured highlights from that week’s editorial efforts on the site, as well as a list of automatically populated recent news and opinion stories. 

Local staff members also frequently updated the NewsTrust Baltimore blog and Twitter and Facebook feeds. We used the blog to introduce and summarize our editorial activities, as well as to report on interesting work by our partners and community events. We used our social media feeds to promote these blog posts, and we also pointed to stories and good journalism from a variety of Baltimore sources.

In the first several months, we were continually adding new sources and feeds to the site to ensure that all sources of journalism in the area were represented. By the end of the pilot, we had more several hundred sources we regularly scoured, posted and reviewed, and this diversity was reflected daily on the home page. 

The content on the site was constrained geographically – we sought to only include stories about Baltimore City and County, as well as stories that affected the entire state, including news from the state legislature session. At times, those stories came from sources not based in the city or county, including newspapers like the Frederick News-Post and the Hagerstown Herald-Mail writing about statewide news. While there are many excellent news organizations and blogs writing about other areas of the state, the constraints helped us focus what was included on the site and was a necessary distinction, given the resources of this project.

 

Community activities

During the pilot, we offered a number of activities to engage our members in the editorial process and seek out good journalism as a community about Baltimore and Maryland.

News hunts

In the first several months of NewsTrust Baltimore, we featured weekly news hunts on a variety of topics, and our media and educational partners were often guest hosts during these activities. A news hunt is sort of like a scavenger hunt for good journalism on a given topic, such as transportation or education. During a news hunt, we would aim to feature stories about the selected topic on the home page and to drive members to post and review stories on the topic pages. We previewed each news hunt on the blog, promoted it in the newsletter and on social media, and we posted about the hunt’s findings on the NewsTrust Baltimore blog the following week. 

News hunt topics ran the gamut: 

During a news hunt, we asked guest hosts to post and review at least one story on the topic, and they could also make news and opinion "host’s picks" on the topic pages. These hosts often pointed us to stories and sources we wouldn’t have otherwise noticed, and their reviews and comments added richness to the discussions about journalism on the site. 

In our first politics news hunt, Howard Libit, co-founder of Center Maryland, helped set the tone for the site and pointed us to additional Maryland sources who were covering state politics, including The Gazette suburban newspapers and pieces from the Frederick News-Post.

Libit said of the experience: "While I have always been a consumer of a lot of different sources of news, looking at stories through the NewsTrust filter forced me to think more critically about what is being reported, what is missing, and how stories are written. It was definitely a useful exercise in fine-tuning how I think about coverage of news. I was pleasantly surprised to see so many different media outlets producing so many different quality stories."

Another interesting news hunt was conducted with Urbanite magazine, which was holding a contest about the Red Line, an east-west transit project planned for Baltimore City. Urbanite used NewsTrust Baltimore to collect stories about the Red Line, dating as early as 2004, when the project began to be discussed, as well as more recent coverage about its construction. 

During this weeklong news hunt, Urbanite assistant editor Rebecca Messner posted and reviewed a number of stories about the Red Line on a special co-branded topic page, and Urbanite was able to point its print and online readers to NewsTrust Baltimore to find a historical record of the Red Line project. During that week, we also looked at general transportation stories, a consistently hot topic in Maryland. 

For Urbanite’s "Open City Competition," Messner said, "We're looking for thoughtful designers to make a positive lasting impact on the communities who will be affected by the construction of the Red Line. To do this, they need to see the whole picture, and they need to have access to the best journalism available on the subject. NewsTrust is a great way to make this happen."

When possible, we scheduled a news hunt to coordinate with a news organization’s editorial calendar. During a special two-week news hunt on community, in which we looked at the wide-ranging definitions of the term, we worked with Fern Shen of the Baltimore Brew. The timing of the news hunt matched up with the Brew’s release of a series of articles on "The State of Your Block," a project that sought Baltimoreans takes on their own neighborhoods, and a riff on recent "State of the State" and "State of the City" speeches from Maryland politicians. The publication of these user-generated pieces and our look at community dovetailed nicely.

Another notable news hunt was an in-depth look at youth, part of a partnership with nonprofit and educational partner Wide Angle Youth Media. Several Wide Angle staff members and interns posted and reviewed stories about youth, seeking coverage beyond crime stories about teens or the occasional "outstanding young person" article. It was an enlightening news hunt for both NewsTrust and Wide Angle staff, as well as for our members. 

Other editorial efforts

When we announced our second round of funding for NewsTrust Baltimore, we began to branch out from these weekly news hunts and experimented with other ways of engaging our members around content. In April, we structured a week around promoting long-form journalism that users may have missed. We also drove for reviews on opinion pieces during another week.

There were several weeks where we did not have scheduled news hunts, as we wanted to be nimble and adapt to breaking news. During one of these weeks, William Donald Schaefer, a former Baltimore mayor and Maryland governor and comptroller, died at age 87. News organizations began producing droves of extra content – obituaries, news stories about his funeral, and dozens of remembrances of the politician. We were able to respond quickly to the news and set up a Schaefer page to collect these articles. This became a de facto news hunt, and our collection was a popular destination for people wanting to read more about Schaefer’s life and legacy.

Also during that week, we featured a “news comparison” on the home page, which pointed to three different remembrances of the politician and asked readers to compare and contrast the three. We conducted a handful of other news comparisons during the course of the pilot.

In May, we rolled out an ambitious project. We wanted to look at different types of media – print, TV, radio and online – and to see how these different media were covering some of the bigger issues affecting Baltimore. We described this as a monthlong news hunt and envisioned it as a cross-section of media types and specific topics. Each week, we pointed readers to stories and sources from that week’s featured media type and asked for their reviews. 

After each week, we wrote a blog post summarizing our findings and pointing to particularly interesting stories. At the end of the experiment, we compared and contrasted the different media and their coverage and story choices over the course of the month. Over the course of the month, NewsTrust Baltimore editors and community members reviewed 238 stories. Of those, 28 were rated and 27 were determined to be most trusted. These highly regarded stories gave us a sample of the city’s preoccupations and a good sense of how different media cover Baltimore’s most pressing issues.

Additionally, just before kicking off this news hunt, we rolled out a new feature on NewsTrust Baltimore, where members could rate and review news sources, in addition to individual stories. If reviewing story is like reviewing an entrée at a restaurant, then reviewing a source is akin to commenting on the restaurant. May’s monthlong news hunt by medium was an effective way to point users to this new source-rating feature.  

Truthsquad

In June, we launched our first local Truthsquad, as part of NewsTrust’s community fact-checking service. We selected a quote to examine, from Maryland Gov. Martin O’Malley, that Maryland has "America’s number one public school system." Over the course of two weeks, NewsTrust staff and community members voted on whether this statement was true or false and added and reviewed relevant links. 

We had more than 40 participants vote and 16 related stories posted. We also saw several journalists and commentators take part in this Truthsquad, including Kyle Leslie and Lawrence Lanahan of WYPR and Marta Mossburg of the Maryland Public Policy Institute, who is also a columnist for The Baltimore Sun and the Frederick News-Post.

After reviewing the evidence, we found the statement to be "half-true." O’Malley’s claim references a ranking from the newspaper Education Week, a reputable source of news and analysis about schools and the education system, but we used the statement to examine the state of public schools in Maryland and in Baltimore City in particular. 

The Truthsquad was an interesting new way to engage the NewsTrust Baltimore community around a specific issue, and we consider this first local Truthsquad to have been a success.

 

Media partnerships

5530700693_b2db90fcbf_m NewsTrust Baltimore had a dozen media partners during this pilot, and they helped provide promotion of the project, as well as valuable advice and discussions about journalism in Baltimore.

These 12 partners ran the gamut of media in the Baltimore area, including newspapers, magazines, online sites, radio shows and stations, and blogs. They were Baltimore magazine, the Baltimore Brew, The Baltimore Sun, Bmore Media, Center Maryland, Citybizlist, City Paper, the Marc Steiner Show (WEAA-FM), Baltimore-area Patch sites, Urbanite magazine, the Welcome to Baltimore, Hon! blog, and WYPR-FM.

To solidify these partnerships, we reached out before launch to news organizations in the area and set up meetings. We found that many outlets were curious about this new site, and after launch, we had a second wave of interest from news organizations wanting to work with NewsTrust Baltimore. We signed on three additional partners during the six-month pilot and had conversations with several others. Check out our photos from the "making of NewsTrust Baltimore" to see how we engaged our partners and community.

One key goal of these partnerships was cross-promotion. We talked to news organizations about NewsTrust Baltimore’s ability for newsrooms to continue their conversations with readers and showcase their social media efforts, and we aimed to feature their work on the site. In return, we asked that a news outlet promote the project, and news organizations responded in different ways to the request.

For example, the Marc Steiner Show on WEAA-FM had us as guests on the show, along with a high school student, a college student and a charter school executive director, to discuss the different aspects of NewsTrust Baltimore and review a story on air. We were also interviewed on Maryland Morning with Sheilah Kast on WYPR-FM. 

Many partners wrote articles about NewsTrust, including a feature from The Baltimore Sun’s Gus G. Sentementes. Citybizlist ran our news release and promoted NewsTrust Baltimore in its daily newsletter. City Paper published a post on The Nose blog about our objectives, and Bmore Media, Urbanite, Baltimore magazine, Baltimore Brew,  Towson Patch, and Welcome to Baltimore, Hon! all wrote editors’ notes about the partnerships. Center Maryland wrote an editor’s note and featured the partnership in its popular daily newsletter more than a dozen times over the course of the pilot.

Several partners also ran our widgets on their sites, and these were consistently some of our biggest traffic drivers. The Baltimore Sun included NewsTrust Baltimore widgets on its Maryland, Baltimore City, and Baltimore County pages, and The Baltimore Brew had our widgets on its home page. The Marc Steiner Show featured an expanded widget on its home page, and WYPR also included a "share this on NewsTrust" button on its website, as did the Baltimore Brew.

At our community awards ceremony and networking event on June 21, we recognized these media partners and the key staff that helped support NewsTrust Baltimore over the course of the pilot. Those staff members each received a certificate and a NewsTrust mug as a small token of our deep appreciation.  

 

Recommendations for future sites

Much of NewsTrust Baltimore was modeled after the national NewsTrust site, which provided excellent guidance and best practices for our work. Still, we found that there were some unique challenges and opportunities to operating a NewsTrust site geared toward local journalism, and we have some recommendations for future projects like this one.

One difference we noticed early on was the inclusion of stories. The Baltimore site served as a hub for local news, which meant we posted from a range of stories and sources, instead of serving only as a forum for the best local journalism. We encouraged our members to rate and review stories to help the better stories surface to the top of the page, but we included a large variety at the beginning of each day.

To engage our members, we found that a regular rotation of editorial projects appealing to different groups of people worked well. We recommend that future projects feature a diversity of news hunts, Truthsquads and interesting blog posts, while also leaving room to respond to breaking news and feedback from the community. 

The community has the opportunity to play a stronger role on the site, beyond reviews and ratings. On NewsTrust Baltimore, we found that staff members posted the large majority of stories, and this may have led members to feel they didn’t need to do so. Rewards for posting, as well as more a more intuitive user interface, could help. Community members could also be called upon to help find statements to fact-check using the Truthsquad tools, which would be a great way to ensure political diversity in examining these statements.

NewsTrust Baltimore could have benefited from stronger marketing. While there was a lot of buzz at launch, sustaining that attention and curiosity and converting visitors into members was a critical need. When we added sources to NewsTrust Baltimore, we emailed the writers and publishers to let them know they were included on the site and encouraged them to sign up. Had we had this promotion element in place early on in the pilot, we may have seen more traffic to the site.

For media partnerships, we recommend more specific "asks" of these organizations, as well as the implementation of different member levels. At each tier of partnership engagement, it would be helpful to identify clear benefits for news organizations that help promote the service in bigger ways. 

We also could have defined the news hunt partnerships more clearly throughout the pilot, and we only began doing this during the news hunt about youth. We asked that the guest host organization promote the news hunt on social media a number of times during the week, and we provided language to make this easier. We also asked that the organization include a blurb about the news hunt in its newsletter or on its website. Having pre-defined language, to make available to partners, would have helped the success of these hunts for good journalism.

 

Conclusion

Because we thought of and described NewsTrust Baltimore as an experiment, we were able to test new strategies and features on the site, and we were nimble enough to make rapid changes and new iterations based on member feedback. We feel the experiment was a success from an editorial and media perspective, and we’re grateful to our members and partners who helped make this happen. 

Stay tuned for our report on our educational activities and partnerships, which we’ll feature next week here on the blog.

 

Photo credits: Fabrice Florin

Share/Save/Bookmark

About NewsTrust.net

  • NewsTrust.net helps people find good journalism online. Our web review tools let you rate the news based on journalistic quality, not just popularity. Based on member ratings, we feature a daily selection of top rated news and opinions on our free site. We're non-profit, non-partisan, and committed to helping citizens make informed decisions about democracy. More »

Top Stories on NewsTrust